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MOONCAKE MADNESS - MID AUTUMN FESTIVAL

9/18/2013

1 Comment

 
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For the last month or so, it has been impossible not to notice the Mooncake madness here in Singapore! 

The Mid Autumn Festival, which typically falls on the 15th day of the 8th Lunar month, is the 3rd major festival of the Chinese Calendar, (following after Chinese New Year and the Spring Festival).  Also known as the Moon Festival, because at this time of year the moon is at it's highest and brightest, it will be celebrated this year on the 19th September.  The build up to this Festival, has been a flurry of Mooncakes for sale everywhere.

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Mooncakes are the special celebratory food of the Mid Autumn Festival! 

Traditionally round to symbolize the moon, moon gazing and also the reunion of family; today these Mooncakes are customarily given to family and friends as gifts.  These pastries have a rich thick filling of red bean paste, lotus seed paste together sometimes with a salted egg (again to symbolize the moon).   Although modern day cakes can now contain any number of different flavored fillings, all in all though, these little cakes pack a hefty punch.  A 10cm (3.9") cake can contain approximately 1,000 calories!!!  Yikes!

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Most of the major Hotels and restaurants here in singapore will have their own special Mooncakes for sale. The packaging on some of these things are just beautiful.

My local Mall, Vivocity, had an expo - The Wonderful World of Mooncakes -running from Mid August until 19th September, showcasing the wares of some of the big Hotels.  You can wander around the stalls and taste some samples of the different flavored Mooncakes.  I tried a few but balked when I got the Durian flavored Mooncakes!  The smell from that stall had me backing away pretty rapidly.
I think the thing I liked the best was the packaging.  There were some gorgeous boxes, certainly lovely things to give as gifts.  Unfortunately, they come at a price.  
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The Goodwood Park Hotel price list
To the left is the price list for the Goodwood Park Hotel Mooncakes.  This Historic Singapore Hotel has a wide range of cakes on offer.

Below is the price list from The Fairmont Hotel, together with a few pictures from their leaflet.  Baileys flavored snowcake?! Mmmm!
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Price list from The Fairmont Hotel
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Even Starbucks gets in on the act.  They offer 3 flavors of Mooncakes, Traditional White Lotus Paste with Egg Yolk, Coffee White Lotus Paste with Almond, and Green Tea White Lotus Paste with Black Sesame and Almond.  

A box of 8 Starbucks Mooncakes would set you back S$43.80. You could buy the individual cakes for just under S$5 - I admit to trying the Coffee one - it was really very good.

Takashimaya, the big store on Orchard Road, also had a Mooncake Expo in their basement area.  Many of the same vendors as at Vivo.  I happened to be there on the last day of sales for Mooncakes (19th September).  It was very busy, some stalls were offering buy one, get one free.  By far the busiest stall was that belonging to the Goodwood Park Hotel.  So many people clambering for their Mooncakes!
Of course China Town is the hub for all things Mid Autumn Festival.  On a recent tour we went to a famous Mooncake bakery in China Town, Tai Thong Cake Shop on Mosque Street.  We got to see how they were made.
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Of course the prices at the Tai Tong Cake Shop are in a whole different bracket, a bit less expensive.  These shops seemed to do a roaring trade.  Obviously people buy the cakes for themselves, to enjoy with a cup of tea.
I also got to visit another old traditional bakery, Tan Hock Seng on Telok Ayer Street.  Here the packaging was very basic, but the prices were good and we were assured by our guide that they were excellent.  Not sure about the wife cake lol!
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Tan Hock Seng Cake Shop
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Shaping the cakes, ready for the oven
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Wife cake - interesting!!
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Some small round Mooncakes ready for the oven.
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Cute cakes for the kids
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No frills packaging and presentation
Together with Mooncakes, the Mid Autumn Festival here in Singapore, is also about Lanterns and Pomelo.  China Town has been all decked out with lanterns giving it a wonderful festive feel. 
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Pomelo fruit is also a popular item for giving and eating during the festival.  They are round (like the moon) and Autumn is when they are in season.  China Town was full of stalls selling different varieties of Pomelo fruit.
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You may also like:
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POMELO FRUIT PAGE
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HARD TO RESIST POPIAH ROLLS
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RICE DUMPLINGS PAGE
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CAPE TOWN, SOUTH AFRICA, JUNE 2013
1 Comment
Reina S. Weiner link
9/18/2013 01:26:21 am

Moon cakes galore! Great piece. Thanks for making us part of your journey.

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  • THE BLOG
  • ABOUT/CONTACT ME
  • AROUND SINGAPORE
    • SINGAPORE, THE FIRST FEW WEEKS
    • THE MARINA BAY AREA
    • CHINA TOWN AND THE QUAYS
    • EMERALD HILL
    • OUR KIDS COME TO SINGAPORE - MAY 2012
    • BUGIS, SINGAPORE
    • FOOD, CURIOUS FOOD >
      • POMELO FRUIT
      • MARVELOUS MANGOSTEEN
      • RICE DUMPLINGS
      • THAI CUSTARD APPLE
  • BEYOND SINGAPORE
    • SILK FACTORY AND UMBRELLA VILLAGE
    • THAI MARKETS
    • THAI COOKING CLASS
    • BHUPING PALACE
    • WAT CHEDI LUANG
    • LAMPHANG
    • DOI SUTHEP TEMPLE, CHIANG MAI
    • CAMBODIA - MAY 2012 >
      • TA PROHM TEMPLE
    • BEIJING, CHINA - JUNE 2012
    • MAUI, HI - JULY 2012
    • DUBAI, UAE - MARCH 2013
    • KOH SAMUI - THAILAND, MARCH 2013
    • CAPE TOWN, SOUTH AFRICA - JUNE 2013
    • BALI, INDONESIA - JUNE 2013
    • NEW ZEALAND, SOUTH ISLAND - OCT 2013
    • HOI AN, VIETNAM - MAY 2014
    • QUEENSLAND, AUSTRALIA - AUGUST 2015
    • TOKYO, JAPAN - MAY 2016
    • MALTA - OCT 2016